Sho SolutionsResidential Roofing Contractor
Website and lead-response system that texts new leads in under 60 seconds, qualifies them and books the estimate, plus a customer experience system that looks after each customer.
- Industry
- Residential Roofing Contractor
- Type
- AI system
- Client
- Name withheld
- Headline result
- 300 leads at $2.10 each
Overview
A roofing contractor was paying for leads and answering them hours later. We built the website, a lead-response system that texts every new lead in under a minute and books the estimate, and a customer experience system that looks after each customer from the signed job to the review request.
Technologies Used
The Challenge
Leads from web forms and Facebook ads went cold within an hour. The owner was on roofs all day and could not reply fast enough, and customers heard little between signing and the finished roof.
Our Solution
- 1
Website built to convert
Service and neighborhood pages with a short estimate request on every page.
- 2
Instant text reply
A friendly text goes out within 60 seconds of any new lead.
- 3
Qualifying conversation
The system asks about roof age, damage, and timeline, and scores the lead.
- 4
Estimate booking
Qualified leads pick a slot and it lands on the crew calendar.
- 5
Customer experience system
Customers get updates before, during and after the job, plus a review request when it is done.
- 6
Owner digest
A daily summary of new leads, booked estimates, and leads that need a call.
Results
- 300 qualified leads in 3 weeks at $2.10 per lead
- Lead response time from 3 hours to 52 seconds
- Estimate bookings up 2.6x
- Owner reply workload cut to a 10-minute daily review
Figures are rounded and describe the first months after launch.