Sho Solutions · AI automation for CPG founders
The back office your CPG brand never had time to build.
We build the system that handles buyer follow-up, POs, reorders and "where is my order?" so none of it has to go through you.
Seven questions. Be honest, nobody is grading.
Answer yes or no. You get your biggest leak and the first fix, right on this page.
A buyer emailed you this week and you have not replied yet.
Your brand grew faster than your back office.
You tell your buyers "our team will get back to you." In reality, you are the team.
A CPG brand is usually a small team, a Shopify store, a wholesale channel and a shared inbox. Buyers wait on replies and purchase orders sit in email. You rebuild the sales report by hand every Monday, and you still spend five minutes digging through your inbox every time someone asks "where is my order?"
Another hire helps for a quarter. A back office that runs without you keeps helping. We map how the work really moves today and write it down, then build the system that runs it on top of the tools you already pay for. If a custom build costs less than another subscription, we say so.
What changed for one CPG brand
- +38%conversion rate on a CPG store rebuild
- +24%average order value from bundles
- 11%of abandoned carts brought back
- +29%mobile checkout completion
What this looks like in a real CPG build
A consumer brand came to us growing online but losing buyers at checkout, with no good way to bring customers back. We rebuilt the store, added a voice agent for calls and built a system that reaches customers when they are due to reorder.
What the back office does for you
A buyer and wholesale pipeline
Every inquiry, sample request and follow-up lands in one place with an owner and a next step. The system drafts the reply, you approve it, and no buyer goes quiet after a trade show.
Purchase orders and reorders
POs and reorder emails get read, logged and checked against your tracker. Anything odd comes to you, so you confirm faster and stop digging through threads.
Customer care that runs itself
A voice agent answers new-customer and order-status calls day and night. Shopify customers who are due to reorder get a timely, personal message through Klaviyo.
One Monday report
Orders, inventory, campaigns and pipeline land in one weekly summary that fills itself, so you stop rebuilding it from five tabs.
Want us to look at yours?
Send us the one thread or spreadsheet that eats your week. We will send back a short video on how we would fix it. Free, and we take a limited number each month.
From first look to a working back office
- 1
A short conversation
Fifteen minutes on how the brand runs, who touches a buyer or an order, and where the hours go. Only if you want one.
- 2
Map
We map how the work really moves and write it down step by step, so you see the plan and the expected payoff before anything is built.
- 3
Build
We build the back office with n8n and the model that fits, running on the Shopify, CRM (HubSpot or Monday.com) and inbox (Gmail or Outlook) you already use, and test it on your real orders and emails.
- 4
Hand-off and support
Your team gets documentation and training, and we tune the system as you add SKUs, retailers and channels.
Questions CPG founders ask us
- Do I have to get on a call?
- No. Take the score, or send us a message and we reply with a short video. A call only happens if you want one.
- We are still small. Is it too early?
- If the founder is the bottleneck on buyers, orders or reporting, it is not too early.
- Do we have to replace Shopify, Klaviyo or our CRM?
- No. The back office runs on top of what you already use, and we only suggest replacing a tool when it is the bottleneck.
- How much does it cost?
- A build is a one-time cost that depends on the systems and steps involved. We scope it after we have mapped how you work, so you see the number before you commit.
- Will it email our buyers on its own?
- Only where you want it to. By default the system drafts and a person approves anything that goes to a retailer or distributor.
- Do you work with food, beverage and other CPG?
- Yes. We build for consumer brands in food, beverage, outdoor, home, pet and personal care. The common thread is a lean team and several tools that never got set up to work together.
- Can you work with brands outside Texas?
- Yes. We are a Dallas team and work with CPG brands across the US.
Consumer brands we build for
- Food and beverage
- Outdoor and sporting
- Beauty and personal care
- Home goods
- Pet products
- Wellness and supplements
Also see: AI automation in Dallas, Voice AI, Our portfolio.
Sho Solutions