Sho SolutionsCPG System
Shopify store with product bundles and a rebuilt checkout, a voice AI for lead gen and customer experience, and an AI system that brings customers back.
- Industry
- CPG System
- Type
- Website
- Client
- Name withheld
- Headline result
- +38% conversion rate
Overview
A consumer goods brand was growing online but losing buyers at checkout and had no good way to bring customers back. We rebuilt the Shopify store with product bundles and a faster checkout, added a voice AI that handles new-customer calls and customer questions, and built an AI system that brings past customers back at the right moment.
Technologies Used
The Challenge
Shoppers bought single items even when they needed a full kit, the old checkout had too many steps for mobile, and repeat buyers heard from the brand only when it ran a sale.
Our Solution
- 1
Kit and bundle builder
Shoppers pick what they need and see a ready-made kit with sensible swaps.
- 2
Shorter checkout
Fewer steps, saved details, and wallet payments for phone shoppers.
- 3
Voice AI
Answers lead and customer calls, checks the order, and passes anything unusual to the team.
- 4
Win-back system
Spots customers who are due to reorder or have gone quiet and sends a timely, personal message.
- 5
Clean product data
Consistent specs and filters so shoppers can compare products.
Results
- 38% higher conversion rate
- Average order value up 24% from bundles
- Cart recovery emails brought back 11% of abandoned carts
- Mobile checkout completion up 29%
Figures are rounded and describe the first months after launch.