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Law Firm

Website with a full lead gen funnel and manual work automation, plus a voice AI that gets each new matter to the right attorney within minutes.

  • Website
  • Voice AI
  • AI Automation
  • Legal
Industry
Law Firm
Type
Website
Client
Name withheld
Headline result
41 intakes in month one

Overview

A personal injury firm needed a site that turns late-night searches into signed cases, and a way to stop the intake team doing the same manual steps on every matter. We built the website and lead funnel, automated the follow-up work, and added a voice AI that answers new-matter calls and gets each one to the right attorney within minutes.

Technologies Used

  • WordPress
  • Clio Grow
  • Retell AI
  • Twilio
  • Zapier
  • Google Ads

The Challenge

Leads came in at all hours and waited until morning. Intake notes were inconsistent, follow-up was done by hand, and the firm could not tell which ads produced signed cases.

Our Solution

  1. 1

    Practice-area pages

    One page per case type, written for the questions people actually ask.

  2. 2

    Lead funnel and smart intake form

    Collects incident type, date, and injuries, and flags statute-of-limitations risks.

  3. 3

    Voice AI for new matters

    Answers calls at any hour, collects the details and sends urgent cases to an attorney right away.

  4. 4

    Attorney routing

    Matters go to the right attorney by case type and workload, with a text alert.

  5. 5

    Automated follow-up

    Document requests, reminders and status updates go out without staff typing them.

  6. 6

    Source tracking

    Each signed case is tied back to the ad, search, or referral that produced it.

Results

  • 41 intakes in the first month
  • Median time to first attorney contact: 9 minutes
  • Cost per signed case down 31%
  • Clear view of which campaigns produce signed cases

Figures are rounded and describe the first months after launch.

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Every dream starts with a 30-minute call. Tell us what you are working on and we will map the solution, the phases and the return you can expect. We will also tell you honestly if we are not the right fit.