Law Firm
Website with a full lead gen funnel and manual work automation, plus a voice AI that gets each new matter to the right attorney within minutes.
- Industry
- Law Firm
- Type
- Website
- Client
- Name withheld
- Headline result
- 41 intakes in month one
Overview
A personal injury firm needed a site that turns late-night searches into signed cases, and a way to stop the intake team doing the same manual steps on every matter. We built the website and lead funnel, automated the follow-up work, and added a voice AI that answers new-matter calls and gets each one to the right attorney within minutes.
Technologies Used
The Challenge
Leads came in at all hours and waited until morning. Intake notes were inconsistent, follow-up was done by hand, and the firm could not tell which ads produced signed cases.
Our Solution
- 1
Practice-area pages
One page per case type, written for the questions people actually ask.
- 2
Lead funnel and smart intake form
Collects incident type, date, and injuries, and flags statute-of-limitations risks.
- 3
Voice AI for new matters
Answers calls at any hour, collects the details and sends urgent cases to an attorney right away.
- 4
Attorney routing
Matters go to the right attorney by case type and workload, with a text alert.
- 5
Automated follow-up
Document requests, reminders and status updates go out without staff typing them.
- 6
Source tracking
Each signed case is tied back to the ad, search, or referral that produced it.
Results
- 41 intakes in the first month
- Median time to first attorney contact: 9 minutes
- Cost per signed case down 31%
- Clear view of which campaigns produce signed cases
Figures are rounded and describe the first months after launch.
Sho Solutions